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Core vs Professional Profiles – What is the Difference?

Core and Professional profiles are both public profiles in Wetu, meaning they are visible to all Wetu users and can be used in itineraries. The key difference lies in the level of content, media, and marketing capabilities available

Quick Links
- Key Differences at a Glance
- How Content Rating Differs
- Why Upgrade to Professional?
- Summary
- Need Help?

Key Differences at a Glance

Feature Core Profile Professional Profile

Core Profile

Professional Profile

What it is

A Core profile provides a basic listing in the Wetu database. It includes essential information needed for a profile to be usable in itineraries.

What you can add

  • Description and basic business details
  • Contact information
  • Facilities and amenities
  • Up to 6 images (plus 6 per room type)

Limitations

  • No video uploads
  • Limited media and content fields
  • No iBrochure or advanced sharing tools

Best for

  • Creating a simple presence in Wetu
  • Properties with minimal content
  • Testing or getting started on the platform

What it is

A Professional profile is a fully enhanced listing designed for marketing, sales, and client presentation. It allows for richer content and unlocks additional tools.

What you can add

Everything included in Core, plus:

  • Up to 60 images (plus 60 per room type)
  • Video content (embed or upload)
  • Extended descriptions and detailed information
  • More comprehensive facilities and amenities
  • Additional content fields

Additional features

  • iBrochure: Create and share a branded digital brochure
  • Wetu Share: Enhanced sharing capabilities
  • Improved visual presentation and storytelling

Requirements

  • Must be the property owner or management company
  • Requires an active subscription

Best for

  • Showcasing your product professionally
  • Increasing visibility and engagement
  • Sharing polished, client-ready content
  • Sales and marketing use

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How Content Rating Differs

  • Core profiles can achieve up to 80% content completeness
  • Professional profiles can achieve up to 100% content completeness

Professional profiles score higher because they allow:

  • Additional media (e.g. video)
  • More comprehensive content
  • Expanded image limits

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Why Upgrade to Professional?

Upgrading from Core to Professional allows you to:

  • Present your product in a more compelling and visual way
  • Improve your content rating and completeness
  • Access powerful marketing tools like iBrochure
  • Provide a better experience for agents and clients

 

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Summary

Core = Basic presence
Professional = Full experience + marketing power

If your goal is simply to be listed, Core is sufficient. If your goal is to stand out, sell, and share, Professional is the better choice.

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Need Help?

Contact us at support@wetu.com
Live Chat: Available on your dashboard

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