What is the difference between a Core and Professional Trade Profile?
Both Core and Professional Stay profiles include a Trade Profile that you can share with trade partners. The difference is in how rich that profile can be. This article explains what each tier includes.
Quick Links
- What both tiers include
- What Professional adds
- Good We Do
- Sharing is always free
- Need Help?
What both tiers include
All Wetu Stay profiles, Core and Professional, include a Trade Profile that can be shared at no extra cost.
| Feature | Core | Professional |
|---|---|---|
| Trade Profile link (shareable, no login required) | Yes | Yes |
| Overview tab (room types) | Yes | Yes |
| Overview tab (images, activities, restaurants) | Not included | Yes |
| Contact Details tab | Yes | Yes |
| Location tab (address, documents) | Yes | Yes |
| Location tab (directions) | Not included | Yes |
| Responsible Tourism tab | Yes | Yes |
| Verified certification logos | Yes | Yes |
| Richer profile content and presentation | Not included | Yes |
| Good We Do sustainability section | Not included | Professional only |
What Professional adds
A Professional Stay profile allows you to build a richer Trade Profile. This means more content fields, a more complete presentation, and greater visibility with trade partners who are comparing suppliers.

Good We Do
Good We Do is the impact storytelling feature for Professional Stay profiles. It gives suppliers a structured place to share their responsible tourism story through impact stories, videos, and images that travellers see in itinerary outputs.
Important: Wetu provides the tools to record and share this content. The supplier makes, owns, and is responsible for the accuracy of every claim in their Good We Do content.
On a Professional Trade Profile, the Responsible Tourism tab can include a Good We Do sustainability summary visible to trade partners. This is not available on Core profiles.
Note: Good We Do is a Professional-only feature. If you are on a Core profile and want to display this information, you would need to upgrade to Professional.
Before adding Good We Do content, Wetu recommends completing:
- The Sustainability Profile (self-declared practices across 10 categories)
- The Governance form (health, safety, and legal due diligence)
When Good We Do stories sit on a documented base, suppliers have a stronger record behind their claims.
Sharing is always free
Sharing your Trade Profile link is free on both Core and Professional profiles. Trade partners can view and return to your Trade Profile without any cost to them or to you.
Note: Wetu does not charge to view, share, or return to a Trade Profile. The Trade Profile is the free layer, you pay to present more richly, not to share.
Need Help?
Email us: support@wetu.com
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