---
title: How can I create a sales guide for my property or service
description: Create an AI sales guide for tour operators and agents. Auto-generate key selling points, target traveler profiles, and property highlights in minutes.
---

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June 12, 2026

# How can I create a sales guide for my property or service

## Create an AI-powered sales guide to help tour operators, travel agents, and DMCs sell your property more effectively. This trade-only resource provides key selling points, ideal traveler profiles, and essential information.

**Quick Links**  
\- [How to navigate to profiles](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#How_to_navigate_to_profiles)  
\- [What is a sales guide?](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#What_is_a_sales_guide)  
\- [Why create a sales guide?](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#why_create_a_sales_guide)  
\- [Accessing sales guide creation](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#accessing_sales_guide_creation)  
\- [Finding the sales guide section](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#finding_the_sales_guide)  
\- [Building your sales guide with AI](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#building_your_sales_guide_with_AI)  
\- [What the AI generates](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#what_the_AI_generates)  
\- [Reviewing and editing AI content](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#reviewing_and_editing_AI_content)  
\- [Editing your sales guide](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#editing_your_sales_guide)  
\- [Best practices for sales guides](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#best_practices_for_sales_guide)  
\- [Saving your sales guide](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#saving_your_sales_guide)  
\- [Where sales guides appear](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#Where_sales_guides_appear)  
\- [Updating your sales guide](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#updating_your_sales_guide)  
\- [Manual editing](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#Manual_editing)  
\- [Tips for effective sales guides](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#tips_for_effective)  
\- [Troubleshooting](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#troubleshooting)  
\- [Need help?](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#need_help)

### **How to navigate to profiles**

1\. Log in to your Wetu account.

2\. Hover over the side menu on the left of your dashboard.

*The menu expands when you move your mouse over it, revealing labelled icons.*

![finding profiles (1)](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/finding%20profiles%20(1).jpg?width=114&height=195&name=finding%20profiles%20(1).jpg)

3\. Select **Content Solutions**, then click **Profiles**.

*This takes you to the Profiles landing page.*

*![finding profiles](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/finding%20profiles.gif?width=670&height=482&name=finding%20profiles.gif)*

 

 

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

 

### What is a sales guide?

A sales guide is a powerful AI-generated summary of your profile designed for the travel trade.

**It includes:**  
\- Location and accessibility  
\- Key selling points  
\- Selling points for target audience  
\- Conclusion section highlighting what makes your property special

**Who can see it:**  
\-  Tour operators  
\-  Travel agents  
\-  DMCs  
\-  Wetu clients with Itinerary Builder access

**Not visible to:**  
\-  End travelers/clients  
\-  iBrochure viewers  
\-  Public domain

![sales guide. 1](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%201.jpg?width=670&height=482&name=sales%20guide.%201.jpg)

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Why create a sales guide?

**For tour operators and agents:**  
\- Quickly identify ideal products for travelers  
\- Improve product knowledge  
\- Better sales pitches to clients  
\- Understand unique selling points  
\- Match properties to traveler profiles

**For you:**  
\- Get booked more often  
\- Ensure accurate representation  
\- Highlight what makes you special  
\- Educate the trade about your offerings  
\- Control your sales messaging

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Accessing sales guide creation

1\. Navigate to **Profiles** in your main menu  
2\. Find the profile you want to edit  
3\. Click to **open the options list**  
4\. Click "**Edit Profile**"

![sales guide. 2](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%202.jpg?width=670&height=482&name=sales%20guide.%202.jpg)

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Finding the sales guide section

1\. In the profile editor, navigate to the "**Resources**" section  
2\. Here you'll find:  
**- Sales Guide**  
\- Governance  
\- Documents  
\- Integrations

![sales guide. 3](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%203.jpg?width=670&height=482&name=sales%20guide.%203.jpg)

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Building your sales guide with AI

1\. Click "**Build My Sales Guide**"  
2\. Wetu's AI tool analyzes your profile information  
3\. Wait while the system generates your guide (usually 30-60 seconds)

![sales guide. 4](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%204.jpg?width=670&height=482&name=sales%20guide.%204.jpg)

**The AI uses your existing profile content** to create a comprehensive sales guide automatically.

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### What the AI generates

The AI creates sections covering:

**Location and Accessibility**  
\- Where you are  
\- How to get there  
\- Nearby airports and attractions

**Property Overview**  
\- What you offer  
\- Type of accommodation/service  
\- Capacity and facilities

**Key Selling Points**  
\- Unique features  
\- Standout amenities  
\- What sets you apart

**Ideal Traveler Profile**  
\- Who your property suits best  
\- Types of experiences offered  
\- Target demographics

![sales guide. 5](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%205.gif?width=670&height=482&name=sales%20guide.%205.gif)

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Reviewing and editing AI content

Once generation is complete:

1\. **Read through all sections carefully**  
2\. Check for accuracy  
3\. Look for missing information  
4\. Identify areas to enhance

**Note:** The system automatically indicates AI-generated descriptions.

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Editing your sales guide

All descriptions are fully editable.

#### How to edit

1\. Click into any section  
2\. Edit the text directly  
3\. Use formatting options:  
   - Bold  
   - Italic  
   - Bullet points  
   - Numbered lists

![sales guide. 6](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%206.jpg?width=670&height=482&name=sales%20guide.%206.jpg)

#### What to add or enhance

**Add specific details:**  
\- Exact distances to attractions  
\- Unique amenities not in your profile  
\- Recent awards or certifications  
\- Special packages or experiences  
\- Seasonal highlights

**Enhance selling points:**  
\- Why this matters to travelers  
\- Unique value propositions  
\- Competitive advantages  
\- Guest testimonials or feedback themes

**Clarify target audience:**  
\- Families with young children  
\- Honeymooners and couples  
\- Adventure seekers  
\- Luxury travelers  
\- Budget-conscious groups  
\- Solo travelers

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Best practices for sales guides

#### Be specific, not generic

 

 

**Don't:** "We offer great service and beautiful views."

**Do:** "Our oceanfront suites feature 180-degree views of the Pacific, with private balconies overlooking whale migration routes (June-September)."

#### Highlight what makes you different

**Focus on:**  
\- Unique location advantages  
\- Exclusive experiences  
\- Signature services  
\- Awards and recognition  
\- Sustainability initiatives  
\- Local partnerships

#### Know your ideal traveler

**Be clear about who benefits most:**  
\- "Perfect for families: interconnecting rooms, kids' club, shallow pool area"  
\- "Ideal for honeymooners: secluded treehouse suites, private dining options"  
\- "Adventure travelers: on-site gear rental, experienced guides, multi-day packages"

#### Include practical details

**Agents need to know:**  
\- Check-in/check-out times  
\- Minimum stay requirements  
\- Seasonal availability  
\- Group capacity  
\- Accessibility features

#### Use compelling language

**Paint a picture:**  
\- Describe the experience, not just features  
\- Use sensory language  
\- Tell the story of a typical stay  
\- Highlight transformative moments

**Example:**  
*"Wake to the sounds of the African bush, enjoy sunrise game drives where leopards lounge in ancient marula trees, return to champagne breakfasts overlooking the waterhole where elephants gather."*

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Saving your sales guide

1\. Review all sections one final time  
2\. Check for typos and accuracy  
3\. Click "**Save**"

![sales guide. 7](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%207.jpg?width=670&height=482&name=sales%20guide.%207.jpg)

Your sales guide is now live and visible to the trade.

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Where sales guides appear

Trade partners access your sales guide in the **Product Manager**.

**Product Manager features:**  
\- Centralized platform  
\- View all preferred suppliers  
\- Quick access to important information  
\- Easy comparison between properties

![sales guide. 1](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20can%20I%20create%20a%20sales%20guide%20for%20my%20property%20or%20service/sales%20guide.%201.jpg?width=670&height=482&name=sales%20guide.%201.jpg)

This helps operators and agents:  
\- Research properties quickly  
\- Compare options for clients  
\- Access key information without emailing you  
\- Build more informed itineraries

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Updating your sales guide

#### When to update

**Update immediately when:**  
\- Major renovations complete  
\- New amenities added  
\- Awards received  
\- Rebranding occurs  
\- Target market shifts

**Review regularly:**  
\- Quarterly for active properties  
\- Annually at minimum  
\- After peak season ends  
\- When feedback suggests changes needed

#### How to update

1\. Edit your profile  
2\. Navigate to **Resources** \> **Sales Guide**  
3\. Make changes to any section  
4\. Click "**Save**"

Changes appear immediately to the trade.

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Manual editing

**Manually edit if:**  
\- Minor updates needed  
\- Tweaking specific sections  
\- Adding seasonal information  
\- Refining existing content

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Tips for effective sales guides

#### 1. Focus on outcomes, not just features

**Features:** "Infinity pool overlooking ocean"    
**Outcome:** "Guests can enjoy sunset swims while watching dolphins play in the bay below"

#### 2. Address common objections

If your property is:  
\- **Remote:** Emphasize the exclusivity, tranquility, adventure  
\- **Luxury-priced:** Highlight inclusions, service, once-in-a-lifetime experiences  
\- **Basic amenities:** Focus on authentic experiences, value, location advantages

#### 3. Make it easy to sell

**Include:**  
\- Quick fact bullets  
\- Clear capacity numbers  
\- Seasonal highlights  
\- Combination opportunities (pair with nearby attractions)

#### 4. Use trade-friendly language

**Avoid:** Consumer marketing speak    
**Use:** Practical, informative, benefit-focused language

Agents need facts to make recommendations, not sales pitches.

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Troubleshooting

**AI content is inaccurate**  
\- Edit it manually  
\- Add missing info to your main profile

**Can't see the sales guide option**  
\- Check you're in the Resources section  
\- Verify your profile type supports this feature  
\- Contact support if still not visible

**Sales guide not saving**  
\- Check internet connection  
\- Try a different browser  
\- Clear browser cache  
\- Contact support

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

### Need help?

**For sales guide creation support:**  
\- Email: [support@wetu.com](mailto:support@wetu.com)  
\- Live chat: Available in your dashboard

**For profile content questions:**  
\- Ensure your profile is complete first  
\- Better profile content = better AI generation

[back to top](https://knowledge.wetu.com/how-can-i-create-a-sales-guide-for-my-property-or-service#back_to_top)

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