Quick Links
- What is a sales guide?
- Why create a sales guide?
- Accessing sales guide creation
- Finding the sales guide section
- Building your sales guide with AI
- What the AI generates
- Reviewing and editing AI content
- Editing your sales guide
- Best practices for sales guides
- Saving your sales guide
- Where sales guides appear
- Updating your sales guide
- Manual editing
- Tips for effective sales guides
- Troubleshooting
- Need help?
What is a sales guide?
A sales guide is a powerful AI-generated summary of your profile designed for the travel trade.
It includes:
- Location and accessibility
- Key selling points
- Selling points for target audience
- Conclusion section highlighting what makes your property special
Who can see it:
- Tour operators
- Travel agents
- DMCs
- Wetu clients with Itinerary Builder access
Not visible to:
- End travelers/clients
- iBrochure viewers
- Public domain
Why create a sales guide?
For tour operators and agents:
- Quickly identify ideal products for travelers
- Improve product knowledge
- Better sales pitches to clients
- Understand unique selling points
- Match properties to traveler profiles
For you:
- Get booked more often
- Ensure accurate representation
- Highlight what makes you special
- Educate the trade about your offerings
- Control your sales messaging
Accessing sales guide creation
1. Navigate to Profiles in your main menu
2. Find the profile you want to edit
3. Click to open the options list
4. Click "Edit Profile"
Finding the sales guide section
1. In the profile editor, navigate to the "Resources" section
2. Here you'll find:
- Sales Guide
- Governance
- Documents
- Integrations
Building your sales guide with AI
1. Click "Build My Sales Guide"
2. Wetu's AI tool analyzes your profile information
3. Wait while the system generates your guide (usually 30-60 seconds)
The AI uses your existing profile content to create a comprehensive sales guide automatically.
What the AI generates
The AI creates sections covering:
Location and Accessibility
- Where you are
- How to get there
- Nearby airports and attractions
Property Overview
- What you offer
- Type of accommodation/service
- Capacity and facilities
Key Selling Points
- Unique features
- Standout amenities
- What sets you apart
Ideal Traveler Profile
- Who your property suits best
- Types of experiences offered
- Target demographics
Reviewing and editing AI content
Once generation is complete:
1. Read through all sections carefully
2. Check for accuracy
3. Look for missing information
4. Identify areas to enhance
Note: The system automatically indicates AI-generated descriptions.
Editing your sales guide
All descriptions are fully editable.
How to edit
1. Click into any section
2. Edit the text directly
3. Use formatting options:
- Bold
- Italic
- Bullet points
- Numbered lists
What to add or enhance
Add specific details:
- Exact distances to attractions
- Unique amenities not in your profile
- Recent awards or certifications
- Special packages or experiences
- Seasonal highlights
Enhance selling points:
- Why this matters to travelers
- Unique value propositions
- Competitive advantages
- Guest testimonials or feedback themes
Clarify target audience:
- Families with young children
- Honeymooners and couples
- Adventure seekers
- Luxury travelers
- Budget-conscious groups
- Solo travelers
Best practices for sales guides
Be specific, not generic
Don't: "We offer great service and beautiful views."
Do: "Our oceanfront suites feature 180-degree views of the Pacific, with private balconies overlooking whale migration routes (June-September)."
Highlight what makes you different
Focus on:
- Unique location advantages
- Exclusive experiences
- Signature services
- Awards and recognition
- Sustainability initiatives
- Local partnerships
Know your ideal traveler
Be clear about who benefits most:
- "Perfect for families: interconnecting rooms, kids' club, shallow pool area"
- "Ideal for honeymooners: secluded treehouse suites, private dining options"
- "Adventure travelers: on-site gear rental, experienced guides, multi-day packages"
Include practical details
Agents need to know:
- Check-in/check-out times
- Minimum stay requirements
- Seasonal availability
- Group capacity
- Accessibility features
Use compelling language
Paint a picture:
- Describe the experience, not just features
- Use sensory language
- Tell the story of a typical stay
- Highlight transformative moments
Example:
"Wake to the sounds of the African bush, enjoy sunrise game drives where leopards lounge in ancient marula trees, return to champagne breakfasts overlooking the waterhole where elephants gather."
Saving your sales guide
1. Review all sections one final time
2. Check for typos and accuracy
3. Click "Save"
Your sales guide is now live and visible to the trade.
Where sales guides appear
Trade partners access your sales guide in the Product Manager.
Product Manager features:
- Centralized platform
- View all preferred suppliers
- Quick access to important information
- Easy comparison between properties
This helps operators and agents:
- Research properties quickly
- Compare options for clients
- Access key information without emailing you
- Build more informed itineraries
Updating your sales guide
When to update
Update immediately when:
- Major renovations complete
- New amenities added
- Awards received
- Rebranding occurs
- Target market shifts
Review regularly:
- Quarterly for active properties
- Annually at minimum
- After peak season ends
- When feedback suggests changes needed
How to update
1. Edit your profile
2. Navigate to Resources > Sales Guide
3. Make changes to any section
4. Click "Save"
Changes appear immediately to the trade.
Manual editing
Manually edit if:
- Minor updates needed
- Tweaking specific sections
- Adding seasonal information
- Refining existing content
Tips for effective sales guides
1. Focus on outcomes, not just features
Features: "Infinity pool overlooking ocean"
Outcome: "Guests can enjoy sunset swims while watching dolphins play in the bay below"
2. Address common objections
If your property is:
- Remote: Emphasize the exclusivity, tranquility, adventure
- Luxury-priced: Highlight inclusions, service, once-in-a-lifetime experiences
- Basic amenities: Focus on authentic experiences, value, location advantages
3. Make it easy to sell
Include:
- Quick fact bullets
- Clear capacity numbers
- Seasonal highlights
- Combination opportunities (pair with nearby attractions)
4. Use trade-friendly language
Avoid: Consumer marketing speak
Use: Practical, informative, benefit-focused language
Agents need facts to make recommendations, not sales pitches.
Troubleshooting
AI content is inaccurate
- Edit it manually
- Add missing info to your main profile
Can't see the sales guide option
- Check you're in the Resources section
- Verify your profile type supports this feature
- Contact support if still not visible
Sales guide not saving
- Check internet connection
- Try a different browser
- Clear browser cache
- Contact support
Need help?
For sales guide creation support:
- Email: support@wetu.com
- Live chat: Available in your dashboard
For profile content questions:
- Ensure your profile is complete first
- Better profile content = better AI generation
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