---
title: How do I create a branded Identity in Wetu?
description: Learn how to manage create an identity in Wetu. This article explains the key steps to help you configure your account correctly.
---

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July 20, 2026

# How do I create a branded Identity in Wetu?

## An Identity lets you customize the branding on your itineraries, perfect for white-labeling trips for partners, creating unbranded proposals, or managing multiple brands under one Wetu account.

**Caution:** Admin rights needed

**Note: Virtual Lite Accounts**  
Users on a Virtual Lite account **will not have access** to the Identities tab in the Account Setup section.  
Even if a user has Admin rights, the Identities tab will not be visible in Virtual Lite accounts.  
Because of this, **co-branding features are not available on Virtual Lite accounts**.

| **Quick Links** \- [What is an Identity?](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#what_is_an_identity) \- [Getting to Identities](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#Getting_to_identities) \- [Creating a new Identity](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#creating_a_new_identity) \- [Filling in Identity details](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#filling_in_identity_details) \- [Co-branding option](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#co_branding_option) \- [Applying an Identity to an itinerary](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#applying_an_identity_to_an_itinerary) \- [Creating unbranded itineraries](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#creating_unbranded_itineraries) \- [Managing multiple Identities](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#managing_multiple_identities) \- [Editing or deleting an Identity](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#editing_or_deleting_an_identity) \- [Troubleshooting](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#troubleshooting) \- [Need help?](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#need_help) |
| --- |

### What is an Identity?

An Identity is an alternate branding profile you can apply to individual itineraries. When you apply an Identity, it replaces your company details with the Identity's information, including logo, contact details, and company description.

**Common uses:**  
\- **Partner white-labeling:** Send itineraries branded with your partner's logo and details  
\- **Multiple brands:** Manage different travel brands from one Wetu account  
\- **Unbranded proposals:** Remove all branding for certain clients or situations  
\- **Co-branding:** Show both your logo and a partner's logo together

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Getting to Identities

1\. Log in to your Wetu account  
2\. In the Navigation Panel, navigate to "**Account Setup**"  
3\. Select "**Account**"  
4\. Click the "**Identities**" tab

![getting to identities](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/getting%20to%20identities.gif?width=670&height=482&name=getting%20to%20identities.gif)

**Don't see Account Setup?** You may not have permission to access this area. Contact the person in your company who manages your Wetu account.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Creating a new Identity

1\. In the Identities tab, click the "**Create Identity**" button on the right-hand side  
2\. A new page will open where you can enter the Identity's details

![creating a new identity](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/creating%20a%20new%20identity.jpg?width=670&height=482&name=creating%20a%20new%20identity.jpg)

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Filling in Identity details

Complete the following information for your new Identity:

**Identity Name**  
\- Internal reference only (***clients won't see this***)  
\- Example: "Safari Partners White Label" or "Unbranded Version"

**Company Information**  
\- Company name  
\- Contact phone number  
\- Email address  
\- Physical address (*optional*)

**Logo**  
\- Upload the Identity's logo  
\- **Recommended dimensions:** 3:1 ratio (3 times as wide as it is high)  
\- Example: 600px wide × 200px high  
\- File formats: PNG, JPG, SVG  
\- Maximum file size: 5MB

![filling in details](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/filling%20in%20details.jpg?width=670&height=482&name=filling%20in%20details.jpg)

**Note:** Your new Identity is now created and ready to apply to itineraries.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Co-branding option

Co-branding lets you show **both** your company's logo and the Identity's logo on the same itinerary, giving clients the security of seeing your brand alongside your partner's.

#### Enabling co-branding

1\. In your Identity's details, locate the "**Co-branding**" checkbox  
2\. Tick the box to activate co-branding for this Identity  
3\. Click "**Save**"

![co branding](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/co%20branding.jpg?width=670&height=482&name=co%20branding.jpg)

**How it works:**  
\- **Your logo** appears alongside the **Identity's logo**  
\- **Your contact information** remains visible alongside the Identity's details  
\- Provides extra credibility and security for travelers  
\- Perfect for partnerships where both brands need visibility

**![show both logos. co branding](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/show%20both%20logos.%20co%20branding.jpg?width=670&height=482&name=show%20both%20logos.%20co%20branding.jpg)**

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Applying an Identity to an itinerary

Once created, you can apply an Identity when building or editing an itinerary.

1\. Open your itinerary in the Itinerary Builder  
2\. In the first step, look for the Identity selector  
3\. Choose which Identity to apply (*or keep your default company branding*)  
4\. Generate your itinerary link

**![co branding check box](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/co%20branding%20check%20box.jpg?width=670&height=482&name=co%20branding%20check%20box.jpg)**

**Tip:** You can change the Identity applied to an itinerary at any time — just edit the itinerary and select a different Identity.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Creating unbranded itineraries

Sometimes you need to send an itinerary with **no branding at all**, no logos, no company names, no contact details.

#### Option 1: Create an unbranded Identity

1\. Create a new Identity (*follow steps above*)  
2\. Leave the logo field **empty**  
3\. Enter minimal or generic company information  
4\. Save the Identity  
5\. Apply this Identity to itineraries when you need unbranded proposals

#### Option 2: Use the unbranded link option

For one-off unbranded itineraries without creating a full Identity:

1\. Complete your itinerary in the Itinerary Builder  
2\. In the final step, locate the **itinerary link**  
3\. Click the **cog icon** next to the link  
4\. A pop-up will appear with option

![Itinierary link](https://knowledge.wetu.com/hs-fs/hubfs/Knowledge%20Base%20Content/How%20do%20I%20create%20a%20branded%20Identity%20in%20Wetu/Itinierary%20link.gif?width=670&height=482&name=Itinierary%20link.gif)

5\. Select "**Unbranded Itinerary**"  
6\. Copy the new unbranded link  
7\. Share this link with your client

 

**Note:** The itinerary will display with no company branding, logos, or contact information.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Managing multiple Identities

You can create as many Identities as you need for different partners, brands, or purposes.

**Best practices:**  
\- **Use clear names:** "Luxury Escapes White Label" instead of "Identity 1"  
\- **Organize by purpose:** Group partner Identities, brand Identities, and unbranded versions  
\- **Keep details current:** Review and update Identity contact information regularly  
\- **Test before sharing:** Always preview an itinerary with an Identity applied before sending to clients

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Editing or deleting an Identity

#### To edit an existing Identity:

1\. Go to Account Setup \> Account \> Identities tab  
2\. Find the Identity you want to edit  
3\. Click the "**Edit**" button next to it  
4\. Make your changes  
5\. Click "**Save**"

#### To delete an Identity:

1\. Click the "**Delete**" button next to the Identity  
2\. Confirm the deletion

**Warning:** Itineraries currently using a deleted Identity will revert to your default company branding. Update those itineraries manually if needed.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Troubleshooting

**My logo looks stretched or distorted**  
Use the recommended 3:1 aspect ratio (3 times as wide as it is high). If your logo is square or tall, add white space around it to create the proper dimensions before uploading.

**The Identity isn't appearing in my itinerary**  
Make sure you've selected the Identity in the Itinerary Builder's final step. Check that the Identity was saved successfully in the Identities tab.

**Co-branding isn't showing both logos**  
Verify that the Co-branding checkbox is ticked in the Identity's settings. Both your company logo and the Identity's logo must be uploaded.

**Can I have different Terms & Conditions per Identity?**  
No, Terms & Conditions are set at the company level and apply to all Identities. However, you can add Identity-specific notes in the company description field.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

### Need help?

Contact our support team at [support@wetu.com](mailto:support@wetu.com) or use the chat widget in the bottom-right corner.

[back to top](https://knowledge.wetu.com/how-do-i-create-a-branded-identity-in-wetu#back_to_top)

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