Caution: Admin rights needed
Note: Virtual Lite Accounts
Users on a Virtual Lite account will not have access to the Identities tab in the Account Setup section.
Even if a user has Admin rights, the Identities tab will not be visible in Virtual Lite accounts.
Because of this, co-branding features are not available on Virtual Lite accounts.
What is an Identity?
An Identity is an alternate branding profile you can apply to individual itineraries. When you apply an Identity, it replaces your company details with the Identity's information, including logo, contact details, and company description.
Common uses:
- Partner white-labeling: Send itineraries branded with your partner's logo and details
- Multiple brands: Manage different travel brands from one Wetu account
- Unbranded proposals: Remove all branding for certain clients or situations
- Co-branding: Show both your logo and a partner's logo together
Getting to Identities
1. Log in to your Wetu account
2. In the Navigation Panel, navigate to "Account Setup"
3. Select "Account"
4. Click the "Identities" tab
Don't see Account Setup? You may not have permission to access this area. Contact the person in your company who manages your Wetu account.
Creating a new Identity
1. In the Identities tab, click the "Create Identity" button on the right-hand side
2. A new page will open where you can enter the Identity's details
Filling in Identity details
Complete the following information for your new Identity:
Identity Name
- Internal reference only (clients won't see this)
- Example: "Safari Partners White Label" or "Unbranded Version"
Company Information
- Company name
- Contact phone number
- Email address
- Physical address (optional)
Logo
- Upload the Identity's logo
- Recommended dimensions: 3:1 ratio (3 times as wide as it is high)
- Example: 600px wide × 200px high
- File formats: PNG, JPG, SVG
- Maximum file size: 5MB
Note: Your new Identity is now created and ready to apply to itineraries.
Co-branding option
Co-branding lets you show both your company's logo and the Identity's logo on the same itinerary, giving clients the security of seeing your brand alongside your partner's.
Enabling co-branding
1. In your Identity's details, locate the "Co-branding" checkbox
2. Tick the box to activate co-branding for this Identity
3. Click "Save"
How it works:
- Your logo appears alongside the Identity's logo
- Your contact information remains visible alongside the Identity's details
- Provides extra credibility and security for travelers
- Perfect for partnerships where both brands need visibility
Applying an Identity to an itinerary
Once created, you can apply an Identity when building or editing an itinerary.
1. Open your itinerary in the Itinerary Builder
2. In the first step, look for the Identity selector
3. Choose which Identity to apply (or keep your default company branding)
4. Generate your itinerary link
Tip: You can change the Identity applied to an itinerary at any time — just edit the itinerary and select a different Identity.
Creating unbranded itineraries
Sometimes you need to send an itinerary with no branding at all, no logos, no company names, no contact details.
Option 1: Create an unbranded Identity
1. Create a new Identity (follow steps above)
2. Leave the logo field empty
3. Enter minimal or generic company information
4. Save the Identity
5. Apply this Identity to itineraries when you need unbranded proposals
Option 2: Use the unbranded link option
For one-off unbranded itineraries without creating a full Identity:
1. Complete your itinerary in the Itinerary Builder
2. In the final step, locate the itinerary link
3. Click the cog icon next to the link
4. A pop-up will appear with option
5. Select "Unbranded Itinerary"
6. Copy the new unbranded link
7. Share this link with your client
Note: The itinerary will display with no company branding, logos, or contact information.
Managing multiple Identities
You can create as many Identities as you need for different partners, brands, or purposes.
Best practices:
- Use clear names: "Luxury Escapes White Label" instead of "Identity 1"
- Organize by purpose: Group partner Identities, brand Identities, and unbranded versions
- Keep details current: Review and update Identity contact information regularly
- Test before sharing: Always preview an itinerary with an Identity applied before sending to clients
Editing or deleting an Identity
To edit an existing Identity:
1. Go to Account Setup > Account > Identities tab
2. Find the Identity you want to edit
3. Click the "Edit" button next to it
4. Make your changes
5. Click "Save"
To delete an Identity:
1. Click the "Delete" button next to the Identity
2. Confirm the deletion
Warning: Itineraries currently using a deleted Identity will revert to your default company branding. Update those itineraries manually if needed.
Troubleshooting
My logo looks stretched or distorted
Use the recommended 3:1 aspect ratio (3 times as wide as it is high). If your logo is square or tall, add white space around it to create the proper dimensions before uploading.
The Identity isn't appearing in my itinerary
Make sure you've selected the Identity in the Itinerary Builder's final step. Check that the Identity was saved successfully in the Identities tab.
Co-branding isn't showing both logos
Verify that the Co-branding checkbox is ticked in the Identity's settings. Both your company logo and the Identity's logo must be uploaded.
Can I have different Terms & Conditions per Identity?
No, Terms & Conditions are set at the company level and apply to all Identities. However, you can add Identity-specific notes in the company description field.
Need help?
Contact our support team at support@wetu.com or use the chat widget in the bottom-right corner.
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