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What does the Responsible Tourism section show on a Trade Profile?

The Responsible Tourism tab on a Trade Profile lets trade partners quickly review a supplier's sustainability practices and verified certifications. This makes it easier to recommend suppliers that align with their clients' responsible travel values.

Quick Links
- What appears on the tab
- How certifications are displayed
- Good We Do
- What this means for the suppliers
- Need Help?

 What appears on the Responsible Tourism tab 

The Responsible Tourism tab displays the sustainability information stored on the supplier's Wetu profile. 

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The tab can include:

  • Verified certification logos and scheme names
  • Sustainability profile answers (approved by the supplier's own senior team) 
  • Good We Do summary (Professional profiles only)

Note:  If no responsible tourism content has been added to a profile, the Responsible Tourism tab is hidden. The Trade Profile only shows sections that contain content. 

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 How certifications are displayed 

Verified certification logos appear on the Responsible Tourism tab when both of the following are true:

  • The certification scheme is one that Wetu has confirmed with the relevant scheme body.
  • The certification is currently valid and has not expired

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 Each certification appears as a card showing the certification logo, scheme name, and audit type. 

Note: A completed Sustainability Profile alone does not produce a certification logo. The certification must be independently confirmed by Wetu and must be currently valid. Certifications that are in progress do not appear. 

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 Good We Do 

Good We Do is a sustainability reporting feature for Professional Stay profiles.

Important: Wetu provides the tools to record and share this content. The supplier makes, owns, and is responsible for the accuracy of every claim in their Good We Do content. 

On a Professional Trade Profile, Good We Do content appears on the Responsible Tourism tab, giving trade partners a view of the supplier's practices in their own words.

 Note: Good We Do is available on Professional Stay profiles only. Core profiles do not include this feature. 

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 Wetu recommends

Complete the following before adding Good We Do content, so your stories sit on a documented base:

  1. Complete the Sustainability Profile (self-declared practices across 10 categories)
  2. Complete the Governance form (health, safety, and legal due diligence)

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 What this means for suppliers 

The Responsible Tourism tab is one of the sections trade partners most commonly review when assessing sustainability. To make sure your sustainability information appears:

  1. Complete your Sustainability Profile in Wetu.
  2. Submit it for internal approval by a senior team member in your business.
  3. Upload any certification documentation and wait for Wetu to confirm it.
  4. Keep certifications current. Expired certifications will not display a logo.
  5. If you are on a Professional profile, complete your Good We Do content after the Sustainability Profile and Governance form are done.
  6. Share your Trade Profile link with trade partners so they can view your Responsible Tourism tab directly.

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 Need Help?

 Email us: support@wetu.com 
 Chat to us Live on your dashboard

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