---
title: What is a Content Rating?
description: Learn how content ratings work in Wetu, how profiles are scored by package tier, and how to improve your content rating.
---

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2. [Using Wetu for Supplier Content](https://knowledge.wetu.com/using-wetu-for-supplier-content?hsLang=en)
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July 28, 2026

# What is a Content Rating?

## A content rating is a score that measures how complete and detailed a profile is within Wetu. It evaluates the information and media added to a profile and assigns a percentage based on how much of the recommended content has been completed.

**Quick Links**  
\- [How Content Rating Works](https://knowledge.wetu.com/what-is-a-content-rating-#How_Content_Rating_Works)  
\- [Scoring by Package](https://knowledge.wetu.com/what-is-a-content-rating-#Scoring_by_Package)  
\- [Why Content Rating Matters](https://knowledge.wetu.com/what-is-a-content-rating-#Why_Content_Rating_Matters)  
\- [How to Improve Your Content Rating](https://knowledge.wetu.com/what-is-a-content-rating-#How_to_Improve_Your_Content_Rating)  
\- [Core Scoring Tables](https://knowledge.wetu.com/what-is-a-content-rating-#CORE_Basic)  
\- [Professional Scoring Tables](https://knowledge.wetu.com/what-is-a-content-rating-#PROFESSIONAL)  
\- [Need Help?](https://knowledge.wetu.com/what-is-a-content-rating-#Need_help)

**Content ratings help ensure that profiles are:**

- Informative and accurate
- Visually engaging
- Ready to be used in itineraries and client-facing materials

<iframe width="560" height="315" src="https://www.youtube.com/embed/sLTjVIOh6eI?si=qcg91rASgzuN80bY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border-width: medium; border-style: none; border-color: currentcolor; border-image: none;"></iframe>

### **How Content Rating Works**

Each profile is scored based on three key areas:

- **General Information** (e.g. description, tags, contact details)
- **Media** (e.g. images and videos)
- **Profile-Specific Content** (e.g. rooms, activities, services)

The more complete each section is, the higher the overall score.

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

### **Scoring by Package**

Content ratings are aligned to different package tiers:

- **Core:** Up to 80%
- **Professional:** Up to 100%

Higher packages allow for additional content (such as videos), making it possible to achieve a higher score.

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

### **Why Content Rating Matters**

A higher content rating means:

- Better quality itineraries
- Improved client experience
- Increased visibility and usability of profiles

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

### **How to Improve Your Content Rating**

To increase your score:

- Add a detailed description
- Include relevant tags and facilities
- Upload high-quality images
- Add videos (where applicable)
- Ensure at least one core item is added (e.g. room, activity, service)

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

### **CORE Basic** - Up to 80%

#### **Stays**

*Hotel, Guest House, Short-term Rental, Villa, Lodge, Motel, Camp*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added | 30 |
| Profile Item | Sleeping Arrangements – Has at least one added | 20 |
| **Total** | **80** |  |

*Mobile Safari, Vehicle, Boat, Rail*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added | 30 |
| Profile Item | Sleeping Arrangements – Has at least one added | 20 |
| **Total** | **80** |  |

 

#### **Things to Do**

*Adventure, Leisure, Outdoor, Sport, Watersport*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added | 30 |
| Profile Item | Activities – Has at least one added | 20 |
| **Total** | **80** |  |

 

#### **Attractions & Landmarks**

*Entertainment, History & Culture, Leisure, Nature, Shopping, Wildlife*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added | 30 |
| Profile Item | Activities – Has at least one added | 20 |
| **Total** | **80** |  |

 

#### **Food & Beverage**

*African, Asian, Contemporary, Deli, Fast Foods, Fine Dining, Fusion, Grill, Indian, Local, Portuguese, Seafood, Sushi*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added | 30 |
| Profile Item | Available Spaces – Has at least one added | 20 |
| **Total** | **80** |  |

 

#### **Venues**

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added | 30 |
| Profile Item | Venue Spaces – Has at least one added | 20 |
| **Total** | **80** |  |

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

### **PROFESSIONAL** Up to 100%

Includes everything in Core, plus enhanced media (video + expanded image allowance).

#### **Stays**

*Hotel, Guest House, Short-term Rental, Villa, Lodge, Motel, Camp*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added (max 60 images) | 30 |
| Media | Videos – At least 1 video added (embed/upload) | 20 |
| Profile Item | Sleeping Arrangements – Has at least one added | 20 |
| **Total** | **100** |  |

 

*Mobile Safari, Vehicle, Boat, Rail*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added (max 60 images) | 30 |
| Media | Videos – At least 1 video added (embed/upload) | 20 |
| Profile Item | Sleeping Arrangements – Has at least one added | 20 |
| **Total** | **100** |  |

 

#### **Things to Do**

*Adventure, Leisure, Outdoor, Sport, Watersport*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added (max 60 images) | 30 |
| Media | Videos – At least 1 video added (embed/upload) | 20 |
| Profile Item | Activities – Has at least one added | 20 |
| **Total** | **100** |  |

 

#### **Attractions & Landmarks**

*Entertainment, History & Culture, Leisure, Nature, Shopping, Wildlife*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added (max 60 images) | 30 |
| Media | Videos – At least 1 video added (embed/upload) | 20 |
| Profile Item | Activities – Has at least one added | 20 |
| **Total** | **100** |  |

 

#### **Food & Beverage**

*African, Asian, Contemporary, Deli, Fast Foods, Fine Dining, Fusion, Grill, Indian, Local, Portuguese, Seafood, Sushi*

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added (max 60 images) | 30 |
| Media | Videos – At least 1 video added (embed/upload) | 20 |
| Profile Item | Available Spaces – Has at least one added | 20 |
| **Total** | **100** |  |

 

#### **Venues**

| Section | Criteria | Total (%) |
| --- | --- | --- |
| General | Details – Has description | 10 |
| General | Details – Has tags | 5 |
| General | Facilities – Has at least one option selected | 5 |
| General | Contact Details – Has Front Desk telephone | 5 |
| General | Fast Facts – Has at least one option selected | 5 |
| Media | Images – 6 images over 2MP and 2MB added (max 60 images) | 30 |
| Media | Videos – At least 1 video added (embed/upload) | 20 |
| Profile Item | Venue Spaces – Has at least one added | 20 |
| **Total** | **100** |  |

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

### **Need help?**

**- Contact us at** [support@wetu.com](mailto:support@wetu.com)  
**- Live Chat**: Available on your dashboard

[back to top](https://knowledge.wetu.com/what-is-a-content-rating-#back_to_top)

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